• EE announce 4G LTE tariffs - hilarity ensues


    EE have finally announced their 4G LTE tariffs for the UK and they make for, well, amusing reading to be honest!

    The tariffs are pretty simple - they all come with unlimited calls and texts and varying amounts of data, priced as follows:

    SIM only - 12 month contract

    • 500MB: £21
    • 1GB: £26
    • 3GB: £31
    • 5GB: £36
      With phone plans - 24 month contract
      • 500MB: £36
      • 1GB: £41
      • 3GB: £46
      • 5GB: £51
      • 6GB: £56

      Bargain eh? Maybe not. Other interesting points...

        [*]When your data allowance runs out, the Internet will stop working completely until you add a top up bundle

        [*]Any remaining allowance doesn't roll over to the next month

        [*]A £5 option lets you use your minutes / texts abroad

        [*]If you have an Apple iPhone 4S, Samsung Galaxy SIII or HTC One X that isn't EE LTE compatible, you can swap it for a LTE enabled version for £99

        EE have also published prices for their Fibre Broadband products, mobile broadband and business tariffs.

        You can read full details at http://ee.co.uk/plans but as far as I'm can tell, the pricing makes EE completely irrelevant in the 'real world' today. Right?


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    Posted

    Far far too expensive...

    And after looking at their FTTC costs, they've even priced themselves out of that market too; Plus.net, Sky and TalkTalk are all cheaper!!

    I've been on Orange since 1998... I think its time for a change!!

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    Posted

    hmm, chocolate teapot me thinks.

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    Posted

    with phone plans - 12 month contracts:

    add £10 a month to the 24 month contract prices

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    Posted

    There is something wrong with their Mobile Wifi plans - why are the 24 months plans more expensive for 2GB of data than the 18 month plans?

    http://ee.co.uk/plan...obile-broadband

    and I wonder if all the plans have been based on AT&T and Verizon in the US who are known to being the most expensive you can find?

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    Posted

    Once the other networks launch their 4G services and it has reached a few more areas I expect to see these prices tumble. Right now EE have just destroyed the opportunity they had to pick up early adopters.

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    Posted

    I agree that those are crazy prices, but according to The Register, you get a free bolt-on if you take 4g:

    " For starters, those signing up can choose one of three bundles: Music, Gaming or Live TV.

    That's either a free subscription to music service Deezer for groove-inclined mobile users, two games a month for the roaming button basher, or access to EE's exclusive telly service for travelling gogglebox addicts. The latter provides streams of up to 19 channels including Eurosport and Cartoon Network.Adventure Time on your phone… mathematical."

    Now, if you were going to get deezer anyway (a tenner a month), you could effectively take 10 pounds off the tariffs above, no? Mightn't sound so bad.

    Still not for me though (i've got the smallest pockets you've ever seen)

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    Posted

    I wonder how many customers EE has to sign up to cover the rollout costs and what they'd do if (when ?) they don't get them ?

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    Posted

    Obvious strategy is obvious...

    They surely couldn't be confident that they'd meet the pent up demand for 4G. If they started up the service as all you can eat for 20quid a month or even 500gig for a tenner a month people would flood to it, their (untested and potentially shaky) network might struggle to cope and fall over leading to a PR disaster

    They've priced it at the point where they know they're gonna get a trickle of corporate and wealthy buyers who probably won't overburden the network, then when they see how their systems cope, they can drop the prices and lure more customers.

    Think of it as a soft launch. The price point and low data caps act as their only throttle on demand

    It sucks for consumers like us lot (price sensitive and informed - read, tight) but it works for them as an interim measure. Don't fret, when they've seen they can handle it and ironed out the inevitable wrinkles they'll crank the price down, if for no other reason than to spoil it for the new entrants to the market, who will be forced to launch cheap, with big demand leaving their networks open to strain and resultant media furore

    Hang back and enjoy 3G - 2G's fine for me most of the time, kinder to my battery too :)

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    Posted

    Well from what I can tell these prices reflect the price difference I see in LTE and HSPA+ data plans in North America.

    No LTE on Nexus? No problem for me. I don't need mobile data faster than my home WIFI...plus I cant really afford it. On top of the fact LTE service is only available in select urban markets.

    I suspect most LTE users have expense accounts for cell bills.

    Me: Rogers in Canada, 3 years contract, 2 lines share : 400 daytime local minutes, unlimited local evenings(from 6pm) and weekends calling, unlimited texts, and a shared 2 GIGs a month(of 2G, 3G) oh and 35 cents a minute for any long distance...145$

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    Posted

    I'd read elsewhere that BT Wi-Fi would also be included, but don't see that mentioned on the EE site? So not sure if that is true or not?

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