Last year, the Nexus 4 redefined phone pricing, coming in at close to half the cost of its peers. Whilst the compromises made to get there were obvious, it was still astonishingly good value. But it wasn't really a cool device. It didn't seem to make the average person want a Nexus device. This year, the Nexus 5 has not had the same shock value as we were expecting the price to come in low. Just like with the Nexus 7, it actually saw a small increase in its pricing.
Motorola have actually been the ones to provide us with the pricing shockwave this time around when they announced the Moto G. It is so shockingly inexpensive for a device that runs so beautifully that it has redefined value. In our opinion here at MoDaCo, it may not be quite as good a device as the Nexus 5, but it offers much better value. The 16Gb version of the Moto G is half the price of the Nexus 5. Half. Yet it has a super screen that is broadly the equal of the Nexus 5, equally solid build quality and performance that in every day use is almost identical. Yes, the Nexus 5 runs a later version of Android and should in theory be updated to the next version more quickly, but consider that the Moto X has received its KitKat update before any of our Nexus devices have got theirs. The only major compromise appears to be in the camera where the Nexus 5 has the Moto G beaten. But it is worth repeating that the Moto G is half the price. Half.
Is the Moto G cool? Will teenagers want it? I don't actually know the answer to this question, but I do know a lot of parents of teenagers who are going to buy the Moto G as it is cheap enough to not cause concern of it being lost or broken at least to the same extent as the much more expensive mid-range offerings from the likes of Samsung and HTC. Consider also that Motorola are offering different coloured backs for the G and at reasonable prices too. This is a phone you can customise. Oh, and it runs BBM too!
The Moto G is a cheap but fantastic phone. Probably the best value phone on the market today and quite possibly the most interesting release of the year. Have Motorola made cheap phones cool? What do you think and will you be buying one for yourself or your child?