A little while ago, I posed the question, is it enough to be good enough? I argued that for anyone to break the Apple and Samsung duopoly in the mobile phone market, software might be the best way to differentiate and be many times better than that which Apple and Samsung bring, reaching a point where the compromise of switching platform is offset by the additional features on offer.
Indeed, I said that "It is becoming harder and harder to differentiate and innovate in the hardware space", but Nokia have managed to do something genuinely different with the Lumia 1020 and offer their amazing PureView camera technology packaged into a Windows Phone smartphone. But is it enough?
I am not going to comment on whether the Lumia 1020 is a great piece of design but it certainly is an amazing piece of technology, a modern, high end smartphone with a truly incredible camera. It is not a DSLR but it is capable of producing superior output to many decent DSLR cameras on the market today. But is it enough?
As someone who has been considering a decent point and shoot camera alongside my phone for taking better pictures, I am seriously considering the 1020 as a viable alternative. Windows Phone is certainly not my first choice of operating system but the convenience of a fantastic camera and a reasonably good smartphone experience may be enough to convince me to buy the Nokia instead of carrying my usual phone and an additional piece of hardware.
What about for you? Is the Nokia Lumia 1020 and its camera good enough to be worth the compromise of switching to Windows Phone? Are you already using Windows Phone and planning to switch to the 1020 to take advantage of its superior optics? And finally, can the 1020 start a revival for Nokia and hence Microsoft and secure that coveted third place in the smartphone operating system market today?