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A quick look at iOS 7 Beta.

I have been using Android since buying an HTC Hero in the summer of 2009 and have loved every minute of it. Of course, as a gadget obsessive, I also try everything else on the market, but it always feels like coming home when I finally give up and return to whatever Android phone I have to hand.

The last time I used any sort of iPhone exclusively for any extended period of time, it was an iPhone 3GS. Since then, I have merely dabbled with using an iPhone a little here and a little there. The iPhone 5 has always been a device I wanted to try as I think the hardware is particularly attractive, and with the announcement of iOS 7 I felt the time was right.

So I managed to get hold of an iPhone 5 and I installed the first iOS 7 beta and used it all the way through to the release of iOS 7 Beta 5. The screen shots shown throughout are from Beta 5.

The iOS 7 setup screens are shockingly different to previous versions. Very white and minimalist with lovely typography fluidly animating across the screen welcoming you. Landing at the home screen is no less of a surprise. Everything looks and feels different from previous versions. Gone are all the heavy gradients, faux backgrounds and 3D highlights. What you are left with is a clean, young feeling, fresh interface which looks particularly well integrated on the white iPhone.

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Whereas Android is broody, dark, minimalist and extremely familiar, with the same basic design having been around for a few years now, iOS 7 is very bright, minimalist and initially quite flat. Many buttons have been replaced with just text, there are new fonts, new animations and new icons. My first half an hour with iOS 7 was largely spent feeling the flat nature of the design.

But soon, that flatness gives way to something far more important, far more pervasive and far more interesting. iOS 7 is one of the most richly layered and least flat operating system designs I have seen. Layers can build up with a pleasing transparency allowing you to see down to the layers below, the colours peeking through giving you an impression of that depth. It is an extremely effective and compelling experience. Android devices have had partially transparent notification drawers before, but this is something different. It is more subtle and somehow more real. iOS shows its depth off well in the new notifications centre and the control centre brought up with a swipe from the top or bottom of the screen respectively.

This multi-dimensional character is also shown off very effectively in the new live wallpapers which are available that twist and turn as you move the device around. The icons and notification counters on icons also move slightly as you move your device around. It is almost like a pair of eyes following you around, but it does increase that sense of depth whilst also having a minor functional element in making it appear that you are viewing the icons head-on even when in reality you are not.

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Folders enhance this feeling of a three dimensional space massively. Tapping on a folder to open it from the home screen causes a zoom effect as the icons inside the folder take up the screen. Opening an app also performs a zoom into that app. It is a very attractive feature and does make the operating system feel very deep.

There are more visual changes to iOS and its core apps than it is worth listing here but some of the most notable are the calendar and the contacts apps which display absolutely no skuemorphism any more and instead are simple flat designs with screens that move side to side as you select different items much as Android panes move side to side. It is within these stock apps that the influence of Android and Windows Phone can be most keenly felt. I don't believe Apple have copied the design of any of their competition, but there are influences dotted throughout iOS 7.

As well as the visual changes there are some interesting new interactions that have been introduced with iOS 7, primarily around swipe actions. In many apps including in the settings, you no longer have to reach to the top left corner of the screen to go back, but rather a simple swipe from left to right anywhere on the screen will take you to the previous screen. In the notification centre, you can now swipe between the panes too.

Despite all this, iOS 7 remains the same in many ways. It is still a closed ecosystem. The apps are still fantastic but extremely tightly sandboxed. And you still can't choose your own tone for when you receive a text message! But there are some great new API's which will help app developers, especially allowing for some multi-tasking so that when receiving a notification, the app can fire up and load new content. This will help in apps such as GMail which will be able to load new messages before you open the app. Of course, individual developers will need to update their apps to take advantage of such things.

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Ultimately, if you didn't enjoy using iOS before, you are unlikely to enjoy it any more now. If it was the rather out of date design and heavy feel to the operating system that was stopping you, then iOS 7 is going to be a real breath of fresh air. It is bright, colourful and modern in look and feel. It is something genuinely a little different and I found it to be a lovely system to interact with. Once apps are updated to share the new design of iOS 7 and take advantage of the new multi-tasking API's, I could even see myself using an iPhone as my primary phone.

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The design of iOS has caught up with Android and Windows Phone in terms of modernity and with its superior apps, amazingly fluid operation, new interactions and updated API's, it will remain a compelling and attractive option for most users. Is it better than Android? I don't think iOS 7 will change how people feel about that question, but it will keep iOS users very happy and hopefully will drive Google and Microsoft to even greater heights over the coming years.

About the author

James Norton's Photo
An aspiring tech journalist and a complete phone geek with a passion for all mobile technology. Vast experience of all mobile platforms and an evangelist for quality design no matter where it comes from.

  • 0


Thanks for this.

Great to see someone write on an Android heavy site about iOS and not fall into a load of old bollocks about who did what first and who did what better yada yada yada.

I use iPhone as my primary phone, but also have a HTC One, BB Z10 and Lumia 920. Why ?, well for a start its part of my job, but more than that I love the way they all have strengths and of course weaknesses.

I would love an iphone the size of a HTC One, equally I would love the range of quality apps on Android (Apps I use that is). The Windows Phone 8 shows that power can be in the OS and the way its optimized and not just the amount of RAM and CPU Cores you throw at something.

Keep up the good work.
    • 0
Great article James, almost makes me want to go back and try an iPhone again.
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The Soup Thief
Aug 19 2013 12:04 PM
Agree with the above two. Really interesting & balanced review. Would be really interested to try iOS 7 out. May nab my sister-in-law's iPhone 5 for an afternoon and tinker once the update arrives. Unlikely I'll switch phones myself, but it's great that the variety exists to stimulate development.
Re slaguru's point about WP8 and OS optimisation, I think developments like those seen in the Motorola X phone suggest Android phone companies are starting to wake up to the fallacy of just shoving in faster hardware
    • 0
I will try iOS7 on my iPad when its released. Have the best of both worlds then with GE on my One and iOS7 on the ipad.
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Aug 28 2013 11:39 PM
Good overview mate - top read - thanks!
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Sep 04 2013 12:26 PM
Your blog is quite impressive, It exhibits how very well you realize this subject. Keep doing the great job. I will tweet this to my twitter account. This will help a lot of users. If you want to know about Android apps development check the worth of the website: http://www.appschopp...velopment.shtml
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