What is MoDaCo FairDeal, and why the 'soft launch'?
Put simply, MoDaCo FairDeal is our new software store... but it's not just your average website-gets-affiliate-deal-with-big-player-to-make-money software store. MoDaCo FairDeal was created to change the balance of power in the current mobile device software sales market.
How so?
Currently, as many of you will know, there are a couple of big players in this space. It's fair to say that they take a fair chunk of what developers earn, don't really have an easy way of listening to and acting on what the consumers say, and act generally in their best interest.
We figured it was time to change all that.
And so, MoDaCo FairDeal was born. MoDaCo FairDeal is different. To start with, an industry leading 80% of sales revenues are paid to the developer. IMHO that's a fantastic achievement in itself. But that's not all... MoDaCo FairDeal has a fantastic team at our partners MobiHand (who have created the store for us), and a dedicated forum area on MoDaCo - we want to hear what you have to say about the store (good and bad), so we can really offer you - the consumer - what you want. That's not to say you post customer service queries in a forum and await an answer, of course these are still handled directly, in this case by MobiHand.
So why the soft launch?
Today the site is live, and you can actually buy stuff! Woohoo! BUT... before launching the site in a 'big way', I'd like to get the feedback from our most important people, the developers and yourselves, about what you think of FairDeal, what you would change, and in addition I want to get as many developers on board for our launch as possible.
Great, so how do I get to the site?
It's easy, just point your browser at http://FairDeal.MoDaCo.com or click 'Software' on MoDaCo's top bar. Simple as that.
Anything else you want to tell me / I should know about FairDeal?
Sure, how about a quick run down of what we've done and what we're doing?
- OTA downloads to your device by pointing it at http://FairDeal.MoDaCo.com
- PayPal payments under development
- Unsurpassed list of devices handled on the site (under development), together with frequent updates (no more waiting 6 months for your device to appear!)
- 10% discount for MoDaCo Plus members
- And a whole lot more that seems to have fallen out of my head in the excitement!
And finally...
I really want MoDaCo FairDeal to be a success... and I'm hoping the developer community and the consumer community will help me achieve my goal.
For the record, my motives for FairDeal are NOT financial... I feel (as a developer myself) that it's time to shake up the software store market, and MobiHand (as developers too!) agree with me, so here we are.
Let's go!
The new MoDaCo software store - delivering a FairDeal to developers.
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