I have seen that model a mounts ago on Barcelona exhibition. Then Benq-Siemens got a financial troubles and nobody hear about E72. Now it comes. It's good, but...not too late?
First of all - the small screen - HTC S310 has the same, but with resolution 176x220. Making 2 inches for 240x320 seems to be a little strange. The SPV C600 had 2,2'' and that was a extremal minimal for 240x320. Making it 2'' is not god idea, just 2,2'' ora 2,4'' would rescue that device, not 2''.
The second is the proccessor - 260 MHz maybe works godd on a new, clean system, and is good for thin battery, but I'm affraid, that after instaling some soft will slow down dramatically, more than the screen resolution to serve is not so small for this processor frequency.
So...They could make the best smartphone on the market, really! Jut putting 2,4'' screen. Now..I think the future will be similar to HTC S310...shade...and will talk to other producers that smartphone are not good selling device, so the will do only that touch devices..shade...