Well its free, no charge unlike the other networks.
How many people would actually use more than 500mb on their handset, unless they intended to use it as a modem???
I recently heard of other networks offering this too, such as T-Mobile themselves, but this is due to it being offered with a certain budget handset, so to offset the "budgetness" of the handset, the tariff comes with hefty reductions including free WnW
As for how many would use this amount - a LOT more than you would think. Quite simply me for one, knowing what I currently use on T-Mobile.
Finally, yes it is great that it is free. But it still misses the point.
If I want to add it as say for example, an existing customer, and am happy to pay for UNLIMITED data with Orange, what will I get...? Yup 500MB only.
Or even if I wanted to pay slightly more for a better allowance, more realistic to my needs, what could I get...? Yup, 500 MB for no possible extra money, as this is all they really offer on the Unlimited data front.
So the SPIRIT of this is excellent.
It's merely the implementation that is lacking, rest assured.
But notwithstanding any of this, if O's new fair use/unlimited data allowance is now 500MB, that is now better than Voda, who were 100 to 200 MB last I recall?
It's still not a REALISTIC practical level for the vast majority however...?