Absolutely no branding anywhere to be seen. Not on the box, phone or anything. The downer is that it only comes with a 4GB memory card that's pre-installed but I can deal with that.
The phone itself is absolutely beautiful in the flesh, the videos don't do it justice.
My biggest worry was that I would scratch the back putting it down, but HTC have thought of that and the back cover has this rubberised finish that feels solid and sturdy.
I've put it on charge and going to wait until about 12ish, and sort out an unlock code before switching on.
Going to be a long wait.