I'm getting pretty annoyed with companies doing this. Do they buy into the Apple hype? There are FAR more Android devices out there than iOS. Enough I would suggest to bring Android apps out first.
My bank (Smile.co.uk) has done something similar recently with their mobile banking app. They first brought out IOS and Blackberry apps and android is coming soon (now a few months down the line). I'd wager far more of their customers use Android then either of the other two OS's.
The particular irony with Virgin is that their mobile arm doesn't even sell the iphone (or pad) so they have effectively put other companies customers over their own. As a Virgin customer who gets their TV, home phone, broadband and mobile from them, I'm not impressed.
What is the love affair with iOS? If the numbers stacked up I could understand but they don't. Android hold something like 57% market share to iOS's 18%.
Companies, do some research.
So I went to the Doctors yesterday. He said, "What appears to be the problem?". I said, "I keep having this dream, night after night, beautiful girls keep rushing towards me and I keep pushing them away." He said, "How can I help?" I said: "Break my arms."