first to make sure you've got the necessary files in the correct place.
Presuming you can still turn it on and have USB debugging turned on I would try this order :-
Open windows task manager by pressing ctrl-alt&del and click on the processes tab and end any ADB processes.(You need to do this between each step below).
Make sure the xolo update.zip(299MB in size) is in c:\sandiego\tools\bricked
Boot phone into fastboot by turning off and then back on holding the volume down button and the power button at the same time(you'll get a black screen with a blue android bot) and then connect it to the PC.
Go to c:\sandiego\tools and click on the command prompt shortcut.
Type: fastboot -i 0x8087 erase cache (wait till its finished). Be patient...
Type: fastboot -i 0x8087 flash update bricked\update.zip (now it will flash the update). Again be patient...(this will put a stock Xolo ICS rom on it).
Enable USB debugging.
Use the AIO tool to root.
Enable ADB (both checkboxes).
AIO tool to flash Orange logo.
Make sure you're still rooted and USB is still checked(should be but check anyway).
AIO tool to flash Orange ICS.
Remove SuperUser and ASB(if they're still there, a factory reset and format of the USB storage should be done to be sure).
Now remove the SD card very carefully. A thin piece of paper or plastic, maybe feeler gauges under the lip should help.
Don't forget to kill ADB in between all the above, hopefully that should do the trick.