iOS is so popular and legendarily simple because Apple engineers have decided what works most optimally for any given interaction, so the user isn't faced with ambiguous, confusing choices, the likes of which will put them off the phone.
Optimally in what sense? In what sense is it optimal that in order to transfer a ringtone from my pc to my iphone I have to install on the former itunes and accept having a bunch of background processes like bonjour and Apple software updater?
Yes, it is not drastically HARD to work out what you need to do, but it's KNOWING what all these choices (handlers) MEAN that is the barrier to seamless usability - some people just haven't the time OR the inclination to want to learn these things, and why should they?
Some other people, you know, prefer to judge by themselves what is optimal and what not, and for that they want to be able to compare.
Apple understand human emotion and interaction like no other company I know - that's why iPhone is SUCH a success. Don't ever fall into the trap of assuming everyone has the knowledge which you have; assumption IS the mother of all screw ups, it's not just a cliche.
Where did I assume this? It is precisely ignorance which makes total dependence on Apple such an attractive feature. The point is precisely that most users gladly accept that Apple decides what is good for them, and are even ready to pay much more than to any other company for that.
But why does this contradict my claim? It was that they depend on Apple much more than Android users on any company. The fact that they are eager to depend on it does not make them independent.
If you want a good product to become raved about, you don't force the user to have to make choices which the designer was paid to make in the most efficient way FOR the users.
Nobody has to make choices. Yo buy a working product and you may use it for the rest of your life without having to modify anything.
Android is fantastic - my main phone is a Moto G, but I am not arrogant enough to assume that Apple HAVE to make iOS as potentially confusing as Android can be (and it is), just because Google/OEMs choose that methodology - Apple don't have to do ANYTHING.
I never claimed they have to do anything. My only point was that their strategy is based on making users dependent on them. This is a very successful strategy.
And let me add one thing. If you are replying to my posts, please reply to them. You never touched upon what I said, you moved somewhere else totally ignoring my argument.