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Novek

ZTE goes after the high end with the 'Era'

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Not wishing to leave the limelight to Huawei for exciting new devices from Chinese manufacturers, ZTE too appear to be 'upping their game', targeting high-end users with their Era - a Tegra 3 powered device.

With its thickness of just 7.8mm it's set to be one of the thinnest quad-core smartphones on the market. We can only hope that this isn't at the expense of the battery, the size of which we don't know as yet (this is not mentioned in the press release).

ZTE Press Release said:

The ZTE Era delivers a great combination of amazing battery life and outstanding performance with Tegra 3’s unique 4-PLUS-1™ quad-core architecture with a fifth battery saver core.

Main features of the ZTE Era includes NVIDIA's Tegra 3 SoC together with their Icera HSPA+ Modem (the first time we've seen this pairing), Ice Cream Sandwich with ZTE's own MiFavor UI (not sure I like the sound of this), 8GB storage plus a MicroSD slot for expansion and a 4.3" screen with 960x540px (qHD) resolution. There's no mention about RAM, but 1GB is presumed.

We welcome both ZTE and Huawei to the high-end market, and can only applaud them for doing many things right from the start - delivering both solid hardware and the latest Android experience from launch (hint hint Samsung and others). No word on pricing as yet, but we'll update you with that as we receive it.

Source: ZTE

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Looks uncannily like an iPhone 3G/3GS with that silver bezel.

Ring, Ring......oh dear..... its Apple's solicitors on the blower! :D

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