HTC's consolidated revenues have risen nearly 15% to a six-month high of NT$10.29 billion (£207m) in November. Unfortunately, while this is good news for the company on the back of the release of the HTC A9, the fact this is nearly 40% down on last November illustrates the scale of the challenges at the company.
Revenues for the first 11 months of 2015 totalled NT$115.17 billion, down 33% from last year.
HTC will be hoping for a strong holiday season and looking to maintain momentum generated by deep Black Friday / Cyber Monday discounts and the aforementioned A9 debut, a device which will be launched in additional markets over the coming months.
HTC America released a bullish statement on their recent sales...
HTC America increased year-over-year sales on HTC.com by 731% during Black Friday/Cyber Monday. The most notable Holiday Hot Deal offer was an HTC One A9 for as low as $0 with a qualifying trade-in. More than 10% of the customers who purchased were iPhone 6 or newer users. Other HTC Holiday Hot Deals included: 40% off the Nexus 9 tablet, 60% off the RE Camera, 40% off the HTC One M9 and 40% off accessories. As a result of consumer demand, HTC will continue the HTC One A9 trade-in offer until January 7, 2016.
Unfortunately, the aggressive pricing (particularly on the A9) is not replicated in other markets, so this is likely to be something of an anomaly.
The first quarter of 2016 will see the release of HTC's successor to the M9 flagship, as well as initial availability of the HTC Vive VR headset developed with Valve - a product that looks more and more vital to HTC's future.