Last year at MWC we met with a new company called Kazam in a tiny meeting room in the back of one of the vast halls of exhibiters in Barcelona. Returning this year to see their progress, our shock was palpable as we looked on, genuinely impressed with the relative scale of their booth. This is a company that has come a long way in a short time.
To coincide with mobile web congress, Kazam announced a whole range of new products and were kind enough to invite us for a meeting with James Atkins, their Chief Marketing Officer and a friend of MoDaCo.
Kazam's confidence and bullishness was very evident throughout our discussion as James told us how Europe remains their primary focus, especially Poland, Spain, Italy and the Benelux region. Germany and the UK are on their hit list of locations for improving scale as well.
The unique selling points of a Kazam device are clear and simple. Free screen protection, up to a 3 year warranty and on their Android phones, Kazam Rescue which allows them to remote control your device to help fix issues. They also limit the bloatware installed on their phones.
Whilst Kazam started out selling only Android devices, they have now diversified into Windows Phones and Windows tablets but easily their most exciting announcement this week was the Tornado 552L, a 5.2" full HD AMOLED screened phone running Android 5.0 Lollipop with a 13mp rear camera, 8mp front facing camera and a 1.7Ghz octa-core SoC. The 552L is only 5.5mm thick which makes it a pleasure to hold, light and comfortable.
Their most sought after tablet is the Kazam L8, an 8" 1280x800 full Windows 8.1 tablet with 1Gb RAM and 32Gb storage. Coming in at under €250 this is a great value tablet giving access to the full range of Microsoft services.
Overall, Kazam are one to watch. Their growth in the last year has been phenomenal and they are rightly confident about their offering which is of reasonably good quality, very good value and has some truly unique and useful selling points.