So the Honor 8 is upon us and once again, the Huawei sub-brand has delivered a device which is incredibly desirable at an affordable price. Although the phone succeeds the Honor 7, the price has increased this time round to £370, perhaps partly indicative of the currency challenges of Brexit, but certainly a symptom of the elevation of the Honor flagship from wannabe premium to legitimate competitor to the likes of the Galaxy S7.
Why would you pay more when you can pick up the Honor 8, the OnePlus 3, the Xiaomi Mi5 or a number of other alternate-brand flagships for under £400? It's a good question and no doubt something Samsung, HTC, Lenovo and co will be considering very seriously. Honor are also famously keen to chop prices in promotional offers (and indeed there's £70 of goodies included in the Honor 8 launch bundle), so the fight is even more aggressive than it first appears.
The Honor 4X, 5C, 5X, 6, 6 Plus and 7 have all been updated to Marshmallow in a relatively timely manner and EMUI is definitely heading in the right direction, meaning that updates are in many cases being more forthcoming than those of more 'premium brands'. With the added community engagement of Honor and a growing base of resources for those of us who like to hack or tweak our devices, the reasons for not choosing the Chinese brand are coming down fast.
Personally, I'm more than happy to use a Honor as my main device (indeed, I've been using a V8 that I personally imported from China and I'll likely switch full time to the 8 now), so if I can, there aren't a whole lot of reasons for anyone else to hold off. Water resistance? Absolute camera performance? The Galaxy S7 probably has that covered. But it's a whole lot of price premium to get those additional features.
I am extremely interested to see how the Honor 8 does in the market over the coming months, particularly through the network deal with Three, and particularly given how well the P9 was received (remember, the Honor 8 bumps the RAM from 3GB to 4GB and the Sapphire Blue model big-time dials up the sexy).
What are your thoughts?
Edited by PaulOBrien