Wileyfox, purveyors of high quality yet low cost Android Smartphones, are looking to disrupt the market by introducing cut price, lock screen ad supported versions of their devices branded ‘Add-X’.
Initially offered on the Swift 2 Plus, Swift 2, Spark X and Spark +, Add-X will also be extended to the Swift 2 X in the coming months. The cost savings against RRP are impressive, although in reality reductions are offset by the fact that retailers (e.g. Amazon) typically carry the devices at a decent discount already.
Add-X offers adverts that are tailored to the user’s age and gender on the lockscreen while still allows access to notifications. Users swipe right to unlock their phone as normal and swipe left to see more. This is an additional step over the standard one touch fingerprint unlock.
Michael Coombes, CEO of Wileyfox said:
At Wileyfox we’re committed to shaking up the competition again, to give our customers the best smartphone for their budget. And with Add-X we’re smashing expectations at an even higher level reducing the costs across our range upfront, while also giving the consumer even more ways to be “wiley”.
Offers will periodically include a discount or a preview of a sale – all selected to provide Wileyfox customers with brands, products and services that they would want to see. Over time a proprietary AI and machine-learning technology will tailor ads based on a user’s behavior to serve more of the brands and offers they are looking for. Advertisers on the Add-X initally currently include Dominoes, intu and Ministry of Sound.
Wileyfox smartphones with Add-X are available from www.wileyfox.com, Amazon UK, Carphone Warehouse, eBay and ao.com with pricing as follows:
- Wileyfox Swift 2 Plus - £119.99 (£189.99 RRP)
- Wileyfox Swift 2 - £99.99 (£159.99 RRP)
- Wileyfox Spark X - £79.99 (£139.99 RRP)
- Wileyfox Spark - £69.99 (£119.99 RRP)
So what are Add-X devices actually like in use? I’ve been using a Swift 2 Plus for a while now and honestly, the ads are pretty unintrusive and occasionally interesting. For people looking for a decent discount on their handset, it’s definitely worth considering. Personally I’m not a fan of the Spark devices, but the Swifts (and particularly the Swift 2 X when it comes onboard) are a steal at this price.
Ads can be removed after purchase for a one time £40 payment and yes, if you’re a bit handy with the Android hacking you’ll be able to shut them off (no, I won’t tell you how) but I really commend Wileyfox for trying something quite different and making a decent job of it.
How do you feel about Add-X? Would the cost savings tempt you to put up with the ads?