Would you give up your lockscreen space to ads for a price? Amazon is hoping you would, as they look to expand their popular Kindle subsidy scheme to include their Android based Kindle Fire tablet.
AdAge is reporting that Amazon is currently trying to sell space on the Fire for a price upwards of $600,000. It's not clear whether the deal is likely to apply to the existing tablet or a future Amazon product offering.
Lockscreen based advertising allows Amazon to offer a significant subsidy on their Kindle devices in the US. A base model Kindle will set you back $109 without 'offers' or $79 with, the subsidy rising to $40 on a Kindle Touch or Touch 3G.
Personally, I think if it's done right, I would definitely be cool with this... how about you?