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lalpra

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About lalpra

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  1. Google's 'Local Guides' programme was expanded last month. Every Google Maps user can now aim to be the de-facto local guide by reviewing places that he/she visited, answering questions, adding photos and adding or editing places. Every activity gets you 1 point and when these points add up you can go up to predefined levels in the system. In the Google Maps app open the side menu and click on 'Your contributions'. In there one can see the list of places you have visited recently. The 'Contribute' tab is where all the places that you have visited and can review are presented. The 'Reviews' tab has all the reviews that you have submitted. The 'Photos' tab is where you can add photos to a place. Benefits at each level are as follows: Level 1: 0+ points Get the inside scoop with the Google Local Guides programme's monthly newsletter. Join Google hosted workshops and Hangouts In select countries, enter into exclusive contests for Local Guides Level 2: 5+ points Get early access to new Google products and features Promote your own meet-ups on the Local guides calendar Level 3: 50+ points Get noticed with your Local Guides badge in Google Maps Connect with other Local Guides in the exclusive Google+ community Lead the conversation by moderating Local Guides community channels Be eligible to receive training and promotion of unofficial communities Receive invites to Google hosted events in select cities Level 4: 200+ points Upgrade your Google Drive storage free. If you become a Local Guide Level 4+, you can receive 1 TB of free Google Drive storage for two years. Be eligible to be featured on the official Google channels: Google+, Facebook, Twitter and more Receive an annual thank you gift (where permissible) for consistent, high quality contributions to Google Maps. Level 5: 500+ points Be a Google insider, testing new products before public release Apply to attend Google Maps Level 5 Local guides summit Some tips and observations to get to a higher level more easily Rating a place only does not suffice, one should put in review comments to earn a point Google shows up a list where you can review places that you have already visited. You can also review places which are not on the visited list as well. Just search for any place or establishment in Google Maps and you can add your review to it Adding a photo earns you 1 point. It doesn't matter if you add more than one photo of a place. You will still get only 1 point For some places Google pops up questions about the place. This is mostly for restaurants where Google is collecting lot of metadata about the restaurant such as whether WiFi is available and if there is a waiting time at the restaurant. Usually for a place there are about 5-6 questions that one can answer. Irrespective of the number of questions answered you still get 1 point per place Editing/Adding a place in Google Mapmaker does not earn you any points. Google should look at combining Mapmaker with the Local Guides program in near future Points are updated after 24 hours in the system Getting to Level 4 is easier. Having a mix of reviews, photos, answering questions one can easily get to Level 4 The Google drive offer is received usually after 8-10 days and up to 5 weeks after reaching Level 4 This is a good initiative by Google to increase user participation in the Local Guides programme and make Google Maps more effective. At some point Google may expand some of the benefits that are there at each level to make it more attractive to contribute. You can head on over to the Google Local Guides page for further information.
  2. Google's 'Local Guides' programme was expanded last month. Every Google Maps user can now aim to be the de-facto local guide by reviewing places that he/she visited, answering questions, adding photos and adding or editing places. Every activity gets you 1 point and when these points add up you can go up to predefined levels in the system. In the Google Maps app open the side menu and click on 'Your contributions'. In there one can see the list of places you have visited recently. The 'Contribute' tab is where all the places that you have visited and can review are presented. The 'Reviews' tab has all the reviews that you have submitted. The 'Photos' tab is where you can add photos to a place. Benefits at each level are as follows: Level 1: 0+ points Get the inside scoop with the Google Local Guides programme's monthly newsletter. Join Google hosted workshops and Hangouts In select countries, enter into exclusive contests for Local Guides Level 2: 5+ points Get early access to new Google products and features Promote your own meet-ups on the Local guides calendar Level 3: 50+ points Get noticed with your Local Guides badge in Google Maps Connect with other Local Guides in the exclusive Google+ community Lead the conversation by moderating Local Guides community channels Be eligible to receive training and promotion of unofficial communities Receive invites to Google hosted events in select cities Level 4: 200+ points Upgrade your Google Drive storage free. If you become a Local Guide Level 4+, you can receive 1 TB of free Google Drive storage for two years. Be eligible to be featured on the official Google channels: Google+, Facebook, Twitter and more Receive an annual thank you gift (where permissible) for consistent, high quality contributions to Google Maps. Level 5: 500+ points Be a Google insider, testing new products before public release Apply to attend Google Maps Level 5 Local guides summit Some tips and observations to get to a higher level more easily Rating a place only does not suffice, one should put in review comments to earn a point Google shows up a list where you can review places that you have already visited. You can also review places which are not on the visited list as well. Just search for any place or establishment in Google Maps and you can add your review to it Adding a photo earns you 1 point. It doesn't matter if you add more than one photo of a place. You will still get only 1 point For some places Google pops up questions about the place. This is mostly for restaurants where Google is collecting lot of metadata about the restaurant such as whether WiFi is available and if there is a waiting time at the restaurant. Usually for a place there are about 5-6 questions that one can answer. Irrespective of the number of questions answered you still get 1 point per place Editing/Adding a place in Google Mapmaker does not earn you any points. Google should look at combining Mapmaker with the Local Guides program in near future Points are updated after 24 hours in the system Getting to Level 4 is easier. Having a mix of reviews, photos, answering questions one can easily get to Level 4 The Google drive offer is received usually after 8-10 days and up to 5 weeks after reaching Level 4 This is a good initiative by Google to increase user participation in the Local Guides programme and make Google Maps more effective. At some point Google may expand some of the benefits that are there at each level to make it more attractive to contribute. You can head on over to the Google Local Guides page for further information. View full item
  3. Android One was launched by Google last year, with a lot of promise. The aim was to target the untapped mobile users in emerging markets with standardised hardware and the promise of the latest software. All of this too at an affordable price point, which is an important buying consideration for many people in developing countries such as India. Google worked with various OEM manufacturers in standardising the hardware for these phones, tying up with MediaTek for their quad-core Mobile SoC chips, almost all phones have either have a FWVGA display or a HD IPS display and batteries range from 1700mAh to 2700 mAh. Google also ensured that the software and security updates are handled directly by them and not by the manufacturers. The price was tagged to be around the lower and middle segment of the various Android One markets. Despite all the things in its favour, Android One after one year is classed as a failure. Despite the promise of certified hardware, up to date software and the lower price point, it hasn’t captured the market share it had dreamt of. In this article, lets look at why this is the case and why Google is seriously thinking about Android One 2.0. Marketing If Google wants to target the mass segment in emerging markets, it seriously needs to reconsider its marketing strategy of promoting the phones. It cannot simply depend on the manufacturers to market the phones. Bear in mind that some of the manufacturers like Lava, Spice and Karbonn are small players who may not have that big a marketing budget compared to the Samsungs and LGs of the world. In addition, the margins on the phone may be pretty limited for these manufactures, which can put a constraint on their marketing budget. Branding and pricing Google deliberately tied up with low-end manufacturers for Android One phones. Big guys like Samsung et al were missing. These phones are typically priced at a slightly higher end of the lower end segment. From a customer’s perspective it was difficult to choose a higher side of the low range segment (e.g. Karbonn Sparkle) vs lower side of mid range segment (Samsung and LG lower segment phones). Specs Google put in a lot of restrictions on hardware in the name of standardisation for these manufacturers. This puts them in a tight spot with respect to the pricing of these phones. Traditionally for these manufacturers of lower end phones, one way of getting down the price is to load a lot of bloat with a custom OS on the phones which brings down the price. Google, with their control on software, was not allowing manufacturers to have any control on the software. What should Android One 2.0 should be? Sundar Pichai, Google CEO is visiting India on December 16th. It is expected that he will announce something new on Android One front. What should Android One 2.0 look like? What will alleviate some of the problems that it faced in the 1.0 version? Expanding the hardware options Google should look at easing some of the hardware restrictions on the manufacturers. They should allow a more wider range of hardware for the manufacturers to choose from. Expanding the targeted manufacturers Google should aim to bring on-board some of the big names such as Samsung, LG, Asus etc to create Android One phones. Customers will get a choice for their preferred manufacturer. In fact Google should make it mandatory for all Android manufacturers to have an Android One phone. They should put pressure on them to have only Android One software on their lower end phones. Google should also allow manufacturers to have certain pre-approved additional software pre-installed on the phones to help them with their margins. Marketing In emerging markets, offline retail sales are as important as the online sales. Earlier, Google launched these phones exclusively on the online platform. They should now look at focusing more on the offline sales as most purchaes happen at small retail stores for lower end phones in emerging markets. Differentiation There should be certain other differentiation with respect to the Android Operating System in higher end phones and lower end Android One phones. Things like free Internet, free apps with no data charges etc would be a good starting point (Apologies to Net Neutrality comrades!). Android One was launched with a goal of making phones affordable and reachable to the millions. In this regard Google’s strategy cannot be like Nexus’s limited and exclusive strategy. Google has to learn mass marketing and carpet bombing phones in partnership with the manufacturers. Here's hoping that Sundar Pichai’s Android One 2.0 will be much more than that. What do you think of Android One? How should Google make version 2.0 a success? Are you in India and do you agree with our views? We'd love to hear from you!
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