You may remember recently, HTC took a majority stake in Dopod. This was done in a move to allow HTC to provide devices under their own brand. Well, HTC announced today that not only will they be selling the Heremes and the Breeze under their new HTC brand names of TyTN and MTeor (repectively) but that these devices will be sold through Qtek under the new HTC brand...
Why HTC seem to have chosen leetspeak to brand their deivces is beyond me. Maybe they're trying to appeal to a yonger audience? Let's just hope the likes of Orange and O2 don't follow suit. That would not be teh r0x0r (whatever that means)
HTC, the world's leading provider of Windows Mobile® devices, today launched the world's first tri-band 3G Windows Mobile Pocket PC [TyTN]and 3G smartphone [MTeoR] under the new HTC brand identity.
HTC will continue to support its operator-branded products and OEM partners as a key priority. At the same time, HTC will provide its new branded products to its existing Qtek channels, distributors, enterprise and operators, who do not carry operator-branded products. Migrating the Qtek brand to the new HTC brand identity will enable HTC to provide better direct support to those customers.
Full press release HERE, re-vamped HTC site HERE, news source HERE!