My 2 pence:
As Flibbspan speculated I would say that this is almost certainly a chinese re-brand, looks very familiar. And based on the clock speed alone and the fact it is 1080p capable it is almost certainly running the Rockchip RK2918 CPU. Also as Flib mentioned the Rockchip RK2918 is a very capable Chipset, and Rockchip are a massive licensed ARM core manufacturer in China. Archos are already using their chipsets in some of their lower end models.They are one of if not the biggest domestic brands.
The RK2918 chip set itself comes with a Vivante CG800 GPU and all the quadrant scores I have seen have suggested much improved performance over the Samsung S5PV210 series cores found in the galaxy Tab etc etc. 1080p, 3d gaming and smooth flash playback will not be a problem.
In terms of whether this is worth it. Well for a start Rockchip RK2918 based tablets are flying out of China manufacturers like nobodies business atm and have been for a few months now. Almost every single big manufacturer in China has a RK2918 or the older RK2818 device on the market. Teclast, Onda, Ramos, Ainol, Hyundai, Ployer, Chewi, Window, Gemei and obviously hundreds of other OEM's and smaller manufacturers. Some of them are very capable. Another popular china Chipset ATM is a Single Core Cortex A9 AMLogic chipset which features a Mali 400 GPU as seen in the Samsung Exynos Chipset as used in the Galaxy S 2.
Ainol just dropped a 8 inch AMlogic based sub $200 tablet running a crazy 1280 x 800 display. Very capable, & well built but falls well short in the battery department (only 3hrs).
Nevertheless, the common misconception that Chinese based tablets are all junk is rubbish. Sure many are, and many have their shortcomings, but with the recent move to Android and A8/A9 cores, there are some very capable and nice devices appearing. Incidentally the android builds and support found on these RK2918 tablets are definitely the most solid out of any Chinese chipsets.
Now the question is whether this is worth it. Obviously the Resistive model is not for me. But the pro model has been agressively priced, almost on par with some of the better more established Chinese brands. The fact that it is being marketed by a British company alone means better support, probably improved firmware debugging and more consistent updates. Plus not to mention more unofficial FW's from here. The main issue though for me is the battery.
It actually shares the exact same spec as the Teclast T760. Which has been one of the strongest performing Rockchip Tablets coming out of China to date. With impressive 6+ hour battery scores, so it is definitely possible. Nevertheless other Rockchip tablets have been performing less well in terms of power consumption. Optimization will be key.
My only reservation is the fact that in 2 months time you may be able to get something better in China for a similar price.
I would go over to the forums at www.mp4nation.net though for some solid video English language reviews of Chinese rock chip and other A8/A9 based Chinese hardware to get a feel of what to expect.
It is also worth noting also the Kogan tablet has an 800x480 diaplay and is S5PV210 based. The Andy pad will definitely out perform it.
UPDATE: In fact looking at the picture the Pro model this may very well be a slightly re-designed Teclast T760 re-brand in white.
Incidentally if this is what it is, don't expect good viewing angles on the screen. The panel is average. Great news for battery life though. From looking at the pics the two Andypad models seem to be a different shape too.
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