Change of Marketing Strategy by Orange

[Guest shaun]

Hi Guys,

This may be something and nothing, but splashed over the front cover of last weeks "Marketing" magazine is a lead story about Richard Brennan leaving orange. Apparently, he is head of global branding and one of the founders of Orange. It looks like France Telecom (O's Parent company) has won a battle to change Marketing strategy. They are going to pull away from branding and focus on product development.

This may just signal a subtle change of emphasis which we as O customers may start to see, or it may mean they still could'nt give a T^%$%.

I thought I would share it anyway.

shaun

[Guest drblow]

what difference would it make anyway? Posted from my SmartPhone!what difference would it make anyway? Posted from my SmartPhone!