ZTE's own OS?

[Guest Jekle]

April 26, 2011, ZTE join Google, Qualcomm, Marvell, China Telecom, China Mobile, China Unicom and other partners in the chain, held in Beijing for Strategic and intelligent terminals brand new conference. This conference a total of 11 models show intelligent terminal products, ranging from WCDMA , EVDO, TD-SCDMA standard to the entire LTE, including smart phones, tablet PCs, Internet Box (TV Box) three categories, Skate, Blade, Light Tab product line of three stars, the formation for individuals, families, office of the comprehensive intelligent terminal solution.

Conference before the start, PChome phone center phone interview with the Division of ZTE mobile broadband product line, Deputy General Manager Liu Lin, to launch the release of new machines and ZTE in 2011 smart strategy for in-depth discussion, the following is an interview with Content:

Reporter: The intelligent terminals release including brand strategy, which focused on it?

Liu Lin: the first is the intelligent terminal, a brand strategy and our idea of ​​a position in the mobile Internet era is that for all our users on our system the whole terminal applications and business solutions. The second terminal area to ensure that our intelligence some of the stars of the products, mainly three series, one is the smart phones, with our Blade and the State as the representative, as well as mobile Tablet PCs, Internet BOX innovative class of intelligent terminals.

Reporter: The release of the strategic clarity out of respect for their own branded products, the development of this kind of expect it? Because of feeling such as ZTE and Huawei in Volkswagen brand in the market may be in the previous position, not to the very last position, this is how your mind?

Liu Lin: First, we will adhere to its own brand development, particularly in China, because we are in the mobile communications industry and the mobile terminal industry has a very good one accumulation, including before our mobile phones, in other products , already has a considerable degree of brand recognition and reputation. Secondly, ZTE also as representatives of the nation's communications industry, we are also entrusted with the task of going out, this task is an important carrier of the brand, we will more and more in the international market to promote our own brand . Third, before the overseas market, operators need to customize, so there is no portion of our brand insist, in the future, we will more and more brands and own brands through joint to expand the influence of our brand, which is will stick to walk down.

Reporter: Now as this year's flat market competition is fierce, and now several are large with its own flat-panel products, ZTE has launched the Light tab, I would like to know Light tab in the market for other products, What advantage?

Liu Lin: First of all, a lot of competitors, including the entry of many products is a good thing, that as the field of innovative products, has been recognized by consumers. In addition, ZTE's competitive advantage or more fully, from a technical level is concerned, because this type of product is IP-based communications products and a product integration, we in the mobile communications industry has a good accumulation of this technology in this We kind of mobile terminal aspects of the needs of mobile phone users also have a good grasp, I think at this point, is the first advantage.

Secondly, in the multi-standard, multi-category, and more extensive product lines, the present situation, we ZTE is the industry, including foreign brands, the industry can provide a few such as LET and full uniform and WCDMA full range of mobile devices, this is our ability to provide technology.

Third, in product design and user experience, through the accumulation of so many, we are confident that our products and experience in the design can be done better than its rivals, such as our this product is currently the most thin and light design, the user experience, our third-party applications, through their own optimal level of VOI experience the advantages of this product we believe will be recognized by the market.

Fourth, the whole first quarter sales in the overseas market point of view, because it entered more than thirty countries, has been recognized by the user.

Reporter: Light tab follow-up series will be available?

Liu Lin: in different markets and countries have different plans, we in the domestic market will soon launch our second generation products, this is our one hope, of course, because the generation of products with the Women operators and channel development just listed, We hope that the visibility of products and our markets have a relatively good foundation first.

Reporter: ZTE's 4G 4G products and product advantages of the same type of expression? What kind of strategy through to the next other than the 4G product?

Liu Lin: In my personal understanding, 4G is a technology model, in accordance with the standard, according to the current classification, including LET, including WIMAX, I understand only a technical difference. For the concrete manifestation of the product on the market, first of all depends on your design of this product, good enough your experience, you can not meet, followed by the different technologies to see you carrying capacity. In the 4G, since we, as manufacturers of mobile communications, the accumulation of very good technically, the maturity of our users is very high, including the overseas launch of a number of brands have been flat, and they plan not yet on 4G out, and we end this year, there will be commercial-scale market.

Reporter: priority plan than they?

Liu Lin: A fast speed, one product line will be full, have talked about the 4G has a different standard, we have TDLTE etc., have different standards and WIMAX 4G, etc., that are differentiated as our unique advantages, Then we will do better on the 4G experience, because our service provider network, for this technology may be more profound understanding of and precipitation of some.

Reporter: 4G product is not the first to follow our system to go abroad 4G products may have packed away with this?

Liu Lin: Not necessarily, because the operator is just a sales channel for the ways and means, the end product has its market position, including the needs of users, as long as this stage, we will flow, such as the current high-definition TVs Our network does not support HD, but we will still buy a HD TV, vendors will push this high-definition TV, I think is the truth. We also according to the needs of this market, size up the situation to push the ex out of this product.

Reporter: Now we know that ZTE already has a smart terminal side of the strategy, meaning that most of the products will ZTE will focus on smart phones above, there may be multiple systems for future development? There is no such cooperation possible and WPC?

Liu Lin: It is possible, in the course of the past, ZTE has been in the operating system has a better layout, including LINUX, etc., the current focus of our products in this release are based on ANDROID , this open-source characteristics, There are systems mature, we believe that is more competitive at this stage, but in other operating systems of smart technology, we will have to follow the interaction does not rule out other operating systems will be introduced to the product.

Reporter: Is it possible ZTE to launch its own operating system?

Liu Lin: their own or as an intelligent terminal chain's core technology, we conducted in this area has been predicted that more in-depth and development of accuracy. You say the possibility is not without.

Reporter: how to make such products into the data card to the terminal? Show how the data card smart this thing more?

Liu Lin: data card we define it as some traditional we see USB Modem, we understand the pipeline for mobile communications network products, is responsible for access, access may be the end to do something after or business providers to do the things we have in this concept, we conducted a refining and mining, and we hope mobile data services products, the products with very different channel is on top of the access function, we may have a more multi-service experience. For example, say the product, this is our wireless router, this product in addition to access through 3G, WIFI, etc., enabling the Internet, its built-in SD card as well, we can download your favorite business , data encryption can be achieved, we have some other forms of products, such as our built-in AP, is this processor, we may do AP DLNA, to do more business IPTV, through the wealth of these businesses, allowing users to enjoy more fun and experience, this itself is a manifestation of intelligent terminals, I think a lot of intelligent core content is to enable users to feel the wealth of applications and ease of use. I was so to understand, so there will certainly be, and we in our terms of mobile broadband data layer, according to the classification of our two centers, one is to achieve access, one is for business, individuals face different , home users and industrial users, we build a different product planning, including data cards, including our CPE, including the Internet Box, etc., this class simply, is classified as a mobile belt, but in fact they have been extended to intelligent terminal areas.

Reporter: I'm curious about some cell phones now can be said to double the system, ZTE will be some dual-system phone is not?

Liu Lin: We have this dual system or we call it the dual-mode, we have been doing some assessment, specific planning can not say now, but we have the assessment of action.

Reporter: In a terminal at the same time to achieve different operating system?

Liu Lin: We have to do the job.

Reporter: 3G has developed to a period of time, and now there are rumors that soon at the LTE of the network of China Mobile, China Unicom will also apply for WCDMA, under such circumstances, in terms of the ZTE, the next step might be, and which operator Chamber of Commerce closer co-operation?

Liu Lin: At least in China, we cooperate with the three major carriers are very close, both the system side or the terminal side is one of our positioning, as that with which one more closely, I think that there is no simple argument, in fact, the business enterprise is determined by the needs of customers, and can only say that at some stage, or a customer needs a more focused or more large scale that in the customers, we have for every customer great respect.

Reporter: This year in the United States and Japan, two markets intelligent terminal which breakthrough of the strategy?

Liu Lin: In fact, in the Japanese market last year, we have the scale of the intelligent terminal to a breakthrough, our smart phones in Japan is called Venus, we have a certain position on the market.

Reporter: How much of this volume about?

Liu Lin: Because business needs, may not be disclosed, if interested, can go to a professional website in Japan, they have third-party evaluation of data. Then the U.S. market, in fact, this year we will scale intelligent terminal to enter, including our flat products, including our smart phones, because I understand both aspects. On the one hand, ZTE's own technology, product advantage and market influence will lead to these high-end market and the high-end customers more confidence in choosing our products.

Reporter: Do you think the breakthrough in the U.S. market this year, how much of your confidence? Will be realized this year how much traffic? Or about to enter first-class operator?

Liu Lin: We hope to enter across the board, and we are confident to do this thing this year.

Reporter: 2G network conditions at that time mainly voice calls, since there is up to 3G video calls and streaming media player, to the 4G future, ZTE will be the end product here, what kind of features and programs?

Liu Lin: I think your question, I do not know the right understanding. Because the 2G is a traditional voice, this is true, in fact, in the 3G era, the characteristics of the user to see, in fact, one is data, as higher bandwidth and faster, but the 4G and 3G, I understand the main difference is still in the speed and bandwidth, because the data and bandwidth increase, so my product can provide more and more applications and services, or so to understand, because the highway widening and improvement of its quality, can so I end and business scalability greatly enriched. We all know that may 2G era, because I only use mobile phones, the 3G data card, I have the time, there is a flat, in the 4G era is not my plate or similar class of such products, or other innovative products, it can do more in terms of speed, access to more users, this type of product form is not able to do more changes, this is one of my personal understanding. To ZTE, the era of the 4G, 3G era, 2G era, the advantages of our products, the continued emphasis on user experience optimization and upgrading, including the design, including the comprehensive experience of all the details and so on, can make users feel it brings to our products to the convenience and rich applications. I think this is a niche product planning.

Reporter: telecommunications at 5.17, China Unicom will have 56 places in the country launched HSPA +21 M network, ZTE what it is saying this will be a kind of strategic cooperation or so ZTE has a position in the market?

Liu Lin: This year may be operators will accelerate the speed of 4G regard, the present situation Unicom is further than the earlier one. First, we are very willing to see ZTE operators speed up the pace, because it makes the user feel better experience and convenience, we will support the operator to do such things, will provide our customers the best products and services. This activity should be in the last week, China Unicom ended PA + network business to carry out a national tender, ZTE also won the tender for 70% share of the conference will also disclose this information, in fact, have shown In this regard we have the advantage of product and technology advantages, is accepted by China Unicom and users, and we hope that by providing this highly influential technology advantages and product advantages of the product, to support our optimization of the network support to the user a better experience.

Reporter: There are many prior TDLTE test the efficiency of its own 4G ZTE has no product or product model to participate in this test?

Liu Lin: Of course.

Reporter: case how?

Liu Lin: it is convenient, because while we are responsible for TD Wang Yong, general manager of the product will come with you to do an interview with the exchange, which he explained that the specific would be better.

Also, just to mention something 21M Unicom, PA + we age, we will also introduce a concept that we will be in our series based on PA +, based on high performance products, we will launch CWID, our series indicators of data products or a combination of technical concepts, C is the permanent line, W is the Web UI, I was IPV6, D is the drive-free, we put four times in the PA + for the carrier's network optimization to enhance the user experience The main function of 4G technologies together, we have PA + era, the era in the PA + mobile broadband data products, the standard configuration, onto our markets and customers, this also demonstrates our support for 4G, including reflects the ability of our products.

Reporter: This standard reflects how the terminal? Adding more network functionality? Or?

Liu Lin: For example, Web (English), the current traditional data card is inserted into the computer later, will automatically install a driver, then I can use, this is a hardware identification. But to achieve this feature, is to make USB-STIK, after the plug, not anything, you can use. As we all know IPV6, IPV6 I the first to support this standard, reducing the user to switch products and future replacement costs. Another example CPC permanent online, it can greatly optimize the operator's network capacity, improve the overall performance of 30% or more, so that the user experience both for business or for operational costs, the benefits are a very large, in fact, This is a very (in English) of the indicators, we put several features into future products will be among the operators in this for us, for our end users are a very good support.

Reporter: Please tell us about the release of products.

Liu Lin: This product is today the upcoming release of our products, ZTE Light is the first generation of our products, we will prepare the first generation of different formats, including our WCDMA and other products, this product has been in the last year, the first overseas listed, of course, this is based on the needs of different market stages, so far, we have this product angry over 500,000 in China, the world, of course, in addition to China, issued the basic amount of more than 30 countries, according to the number of speaking probably second only to Ipad and Samsung Galaxy Tab Zhiwai the largest number of countries covered by the current mode of cooperation, including the operator's sales, are recognized by the user, it should be said to be very good product, this time with us smart phones, we carried out in the domestic market, and we hope as soon as possible to allow domestic users to feel the product, to make this product experience, this conference is the product of a star.

Reporter: Because I got the evaluation before the machine is to install version 2.1, 2.2,2.3 version of the follow-up there?

Liu Lin: This conference has been released product is a 2.2 product.

Reporter: There are no products to install 3.0?

Liu Lin: Yes, including the 2.3 and 3.0 we have listed the program, but the specific point in time, to get confirmation of our cooperation partners, including follow-up in a different format, in terms of different products we have 10-inch screen products will be introduced, our pure WIFI version, sold as a product area as the support of IP, WIFI version will be introduced later.

Reporter: The ZTE operators have some new piece of the action? Help operators such as a platform to promote some of the software, there is no progress in this area?

Liu Lin: Because this year, ZTE's strategy for our intelligence, in addition to just talking about intelligent terminals, we also have very important initiative, that is, system application and business, to the whole industry chain more support, we have established Cloud computing and business systems, is dedicated to related business, such as you have just mentioned, the fact that in fact the operator's application store has a very good solution, including in our own applications will have specific planning. Specific point in time, we can not say.

Reporter: For the Moto has introduced the related accessories, ZTE has this idea?

Liu Lin: This may be the transformation which we are considering and resolving problems. For example, in this product, we have developed a different category and different forms of peripheral, which is the accessories, including its leather case, stylus, Bluetooth headsets , mobile phones, film Yeah, there are base, charger series products, peripherals and accessories through, allowing users to experience more features, and we are doing this thing, in fact, we have introduced a series of products, including overseas have been sold.

Second, we will encourage other third-party manufacturers, developers for our product development related accessories, we will have the authority and the relevant cooperation related to the model, based on the Light tab to create a whole chain accessories or a complete system, that I feel for the user is still very important.

Reporter: We will consider the next process design in this regard, it is more refined, more stylish?

Liu Lin: will certainly consider. The entry-level product as a Tablet PC, and its design is still very much out of color, have been accepted by many operators, because it is thin, than some competitors, or to book a lot.

Source: http://article.pchome.net/content-1322094.html

I AM NOT IN ANY WAY RELATED TO THIS ARTICLE

[Guest glossywhite]

You want/expect people to read all that? Are you joking? :mellow:

[Guest hecatae]

i want ophone os

[Guest Azurren]

Any chance of a summary for those of us who are.. Well.. Lazy? :mellow:

I can't read this now.. Have you ever tried reading something long and complicated while being nagged and moaned at? *Sigh*

Edited May 5, 2011 by Azurren

[Guest k0zmic]

The only important bit I noticed was they didn't rule out making their own OS. Personally, I feel it's unlikely they would though.

[Guest ups]

Was this machine translated? Maybe I'll get back to it later...

[Guest skymera]

Why add another OS to the market on mediocre devices unlikely to sell in high enough numbers?

[Guest Jekle]

Sorry if it's very long winded, I thought you would like to read all the other s***

[Guest Stuart_f]

ZTE OS would make it a feature phone at best. There's no way they have the marketing power to get enough apps to make their propriety OS viable.

[Guest hedgepigdaniel]

ZTE OS would make it a feature phone at best. There's no way they have the marketing power to get enough apps to make their propriety OS viable.

+1

We know that Nokia doesn't

[Guest The Soup Thief]

Unless maybe they call it something snappy and techy, like maybe, I don't know, Android?

Then make it 100% compatible with that other mobile OS - y'know.... Android

etc etc

(see where this is going?)

[Guest buneech]

tl;dr

[Guest TCTUK]

Was this machine translated? Maybe I'll get back to it later...

Hopefully it wasn't translated by the same guy translating their new OS into English :mellow:

[Guest Len Ash]

You want/expect people to read all that? Are you joking? :mellow:

Make your own choice, the item is there to read in full. Why don't you summarise it for others - perhaps you could make this your long-awaited contribution?

Edited May 6, 2011 by Len Ash

[Guest fonix232]

An own OS would be only good for some targeted stuff - like their GSM tower devices, and testing gear for those. For a phone, a new kid on the market would die soon. The time of testing and newcomers is over, Bada only survived because Samsung was pushing it very hard - and it's an easy to use OS with great hardware under it.

[Guest k0zmic]

An own OS would be only good for some targeted stuff - like their GSM tower devices, and testing gear for those. For a phone, a new kid on the market would die soon. The time of testing and newcomers is over, Bada only survived because Samsung was pushing it very hard - and it's an easy to use OS with great hardware under it.

Also, I saw some of their 'strategy' slides and it basically stated that Bada was to try and convert feature phone users into smartphone users without in a discreet manner.

Edited May 6, 2011 by k0zmic

[Guest shad0wboss]

Even if they make a zte OS, what will happen is that people will try to port Android to those phones just like people did with samsung wave running BADA OS :mellow:

Edited May 6, 2011 by shad0wboss

[Guest glossywhite]

Make your own choice, the item is there to read in full. Why don't you summarise it for others - perhaps you could make this your long-awaited contribution?

That was a rather pointless response...

Edited May 8, 2011 by glossywhite

[Guest slapnuts]

That was a rather pointless response...

no, the pointless response was your original one....