Orange Distributes Mobile Applications Through M2M Program

[Guest sebset]

Hi,

Some news about 3GSM World Congress 2003

Microsoft and Partners Show Future Devices at Annual Wireless Industry Gathering

Monday February 17, 12:01 am ET

http://biz.yahoo.com/prnews/030217/sfm009_1.html

Orange SA Distributes Mobile Applications Through M2M Program

Microsoft and Orange SA today announced that Orange will be the first mobile operator to distribute mobile applications through the Microsoft Mobile2Market program. Orange, working with worldwide Web publisher Handango Inc., will take advantage of the M2M application cataloging system, enabling Orange SPV Smartphone customers to easily acquire, download and use the latest Windows Powered Smartphone applications as they become available.

The Microsoft Mobile2Market program helps thousands of developers across the world simply and cost-effectively bring mobile applications to market and helps mobile operators catalog and make these applications easily available to customers.

Microsoft Demonstrates Solutions Built With Mobile Operators in Mind

Microsoft today also unveiled the results of a wireless industry economic study, commissioned by Microsoft and conducted by independent research firm Edge Research, which indicated that wireless data could play a significant role in a return to profitability for mobile operators. The study looked at usage patterns for users of Windows Powered mobile devices and found an increase in ARPU of approximately 15 percent. This data underscores the dramatic impact and potential for advanced software to transform the mobile industry.

"It's clear that the wireless industry cannot prosper based on voice subscribers and revenue alone," Christensen said. "What's needed are new handsets, like the Smartphone, that are built with increased connectivity in mind and can do a whole lot more than simply place voice calls. These smart clients can run a new generation of applications that will become indispensable to people in their work and personal lives and drive much-needed revenue for mobile operators."