Orange SPV survey results

[Guest sebset]

Found here:

http://www.orange.com/English/corporate/ne...sp?id=74&bhcp=1

Survey results  

Orange research found that:  

- 88% of Orange customers rate their SPV ease of use better than OK  

- Average SPV customer had an internet or WAP session 5 times per day (over three times the amount a non-SPV pay monthly Orange customer accesses the internet or WAP)  

- 83% of Orange customers have synchronised the SPV with their PC  

- 63% are using email with 83% of those finding it better than OK to use  

- Almost 50% of the SPV customer-base use MMS services  

- Portal and Internet accessed used by 78% of Orange SPV customers  

- 75% of SPV customers enjoy watching video clips and playing games  

Facts and Figures  

- SPV stands for Sound Pictures Video  

- The launch of the SPV was announced in October 2002 with retail availability in November.  

- The SPV was the world’s first Microsoft Windows® powered phone.  

- Orange has sold over 40,000 SPV’s across the UK, France, Switzerland and Denmark.

[Guest yzbob]

there was a couple they forgot to include :wink:

95.8 % of spv users know much more about the phone than orange cs.

98% of spv users would like to see that app lock removed because they think its bollocks!

[Guest Lojt]

74% of all statistics are made up.

[Guest awarner [MVP]]

74%? I thought it was 80% :)

[Guest Paul [MVP]]

So who contributed to this survey?

I for sure was never asked :-|

These stats are such BS!

P

[Guest Monolithix [MVP]]

I thought details of the survey we entered to win 1k euros were going to be made public btw?

[Guest sebset]

Perhaps the survey made by smartphony.org for Orange France.

I don't know more... :roll:

[Guest coolcatshaft]

Orange CS sent a text message to random SPV owners asking to call them back for a survey.

I got one but never got round to calling them!

[Guest Paul [MVP]]

They are monolithix, i'll find out when...

P

[Guest u03ekw]

i think we need to do a randomized controlled trial to prove all this. any medics here? heheheh... :) heheheh...

[Guest Big Ron - No Longer a Mem]

The MMS figure is "interesting" to say the least. The survey was carried out during a unique period while MMS messages were FREE. Now they're not. What does the ">50%" figure tell us about projected FUTURE MMS use? Well... hardly anything, since the underlying circumstances have changed 100%. For that matter, the survey was ALSO carried out during the life of the SPV promo pack. It tells us about usage during its life. Patterns formed when GPRS data sells for "the going rate" may also be totally different. The figures are interesting... but not particularly informative.

[Guest Firaas]

I asked for answers to the following questions from Orange:

How many users were surveyed? How was the survey carried out - and how were the users chosen? When was the survey carried out? Is it possible to find out the list of questions included in this survey?

and Orange's media centre responded:

The survey was conducted with 400 SPV users in the UK. Orange contacted them

proactively to get their feedback on the phone. It was carried out in November

and December 2002. I don't have a specific list of the questions, however I

understand that the topics covered included...

  ease of use

  functionality

  favourite features

  what could be improved

Hope this helps.

How 400 users is representative of 40,000 users (1%), I don't know. Also no response to "how were users chosen?".

Any comments?

[Guest ajb3000]

actually I think MMS are still free for another 2 days!!

[Guest benny]

Orange CS sent a text message to random SPV owners asking to call them back for a survey.

I got one but never got round to calling them!

Ahhh right, I wondered what that was all about....sadly I forgot to call them back too :roll:

B

[Guest Monolithix [MVP]]

Yep that was back at the start of December, i remember chat about it on the NG's, that was a ~long~ time ago now though :)

[Guest Firaas]

Was asked by Orange ("directors of the company" my arse :)) yesterday to complete a customer satisfaction survey.

Mainly it was rating aspects of the service from 1 to 10 (the usual), but there were two questions that I picked out. They were:

What did you think of the User Manual received with your phone?

and

If you were in the Chief Executive Officer's shoes, what would you change about the company in order to improve customer satisfaction?

For the first, I told her my honest opinion - that it was rubbish, and went straight into the bin. She took down my handset model (SPV), and said she would mention it to the directors, so perhaps the SPVx will come with a decent manual. Then again, it probably won't.

[Guest neilg]

I was called about this, unfortunatly at the same time as my charger had just melted, and phone has locked into headset profile ansd I was also waiting for them to change my billing details for 2 months.

That said at least they are asking the questions which is more than I have ever had with another operator. And to their credit they did call back when they said they would.

As far as the manuals go, it is a shame - when you look at the full manual that HTC provided for the phone and compare that to the O manual. Seems to be common practice though, all operators seem to provide a cut down version of the full manufacturers manual.

Cant believe I just defended O!!!

[Guest Syvwlch]

Wow, you guys read the manuals? :shock:

[Guest awarner [MVP]]

Don't believe it, it's an urban myth :)

There's a manual???

I thought it was a drinks mat