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Texas Instuments to integrate TV and phones


Guest gsr264

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This is pulled direct from the TI website...

"TI's "Hollywood" digital TV chip will support newly established and open digital TV broadcast standards for the wireless industry. While no single standard will be used worldwide, TI believes that the most prevalent standards will be those that are open and non-proprietary, including Digital Video Broadcasting - Handheld (DVB-H), which was developed for Europe and is expected to extend to North America, and the Japanese specification, Integrated Services Digital Broadcasting - Terrestrial (ISDB-T). "Hollywood" will support DVB-H and ISDB-T."

"Dedicated wireless networks supporting these standards will feature high-quality live broadcast TV (24-30 frames per second) paired with full audio to offer a more robust mobile viewing experience versus the one-to-15-frames-per-second streaming capability offered via cellular. These networks also could support services once reserved for the living room and bring them to the cell phone, including pay-per-view programming, interactive television, and menu/guide systems."

digitaltv.jpg

"TI expects to provide samples of the "Hollywood" chip to customers in 2006. TI's "Hollywood" offering will also include all needed software for television signal processing. The associated "Hollywood" plus OMAP processor-based development platform will allow handset manufacturers to create customized user interfaces, enhancing the consumer experience. This is expected to enable manufacturers to launch products in conjunction with the first mobile digital TV infrastructure mass deployments in 2007. Field trials are currently underway in several regions, including the U.S., Europe and Japan."

"For more information about mobile digital TV market trends and video demonstrations, please see www.ti.com/wireless."

The links are here and here

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I envision once they are able to cost efficiently put high capacity drives in phones, you'll be able to have somewhat of a TIVO function with this chip. Imagine being able to record episodes of the office or seinfeld and watch them at your leisure. You could recieve better quality webcasts... I see nothing but possibilities.

Think a mobile version of windows media center on a device like the I-mate jam... :shock:

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