Guest Paul [MVP] Posted June 9, 2003 Report Share Posted June 9, 2003 Intel's XScale processor - designed for mobile devices - will be rebranded to help launch a new assault on the smartphone and handheld markets Chipmaking giant Intel is considering the creation of a separate consumer brand for processors used in portable devices as it battles Motorola for market and mind share. The core architecture of Intel's handheld processors is the company's XScale technology, which is also used in other Intel products, such as networking equipment. Xscale is a trademarked brand for chips that claim low power consumption and other features geared toward portable devices, but it has been primarily used in marketing chips to manufacturers. Read the full story at ZDNet UK. P Link to comment Share on other sites More sharing options...
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