HTC SENSE™ DEBUTS ON NEW HTC HERO™

HTC Hero is the world’s first Android-based phone with a customized user interface

HTC Sense to be integrated across a portfolio of phones beginning with HTC Hero

LONDON – June 24, 2009 – HTC Corporation, a global designer of mobile phones, today debuted HTC Sense™, an intuitive and seamless experience that will be introduced across a portfolio of phones beginning with the new HTC Hero™. With its distinct design and powerful capabilities fully integrated with HTC Sense, Hero introduces a unique blend of form and function that takes Android to new heights.

HTC Sense is focused on putting people at the centre, by making your phone work in a more simple and natural way. This experience revolves around three fundamental principles that were designed by quietly observing and listening to how people live and communicate. ‘HTC Hero introduces a more natural way for reaching out to people and accessing your important information, not by following the status quo of today’s phones, but by following how you communicate and live your life,’ said Peter Chou, Chief Executive Officer, HTC Corporation. ”HTC Sense is a distinct experience created to make HTC phones more simple for people to use, leaving them saying, “it just makes sense.”’

HTC Hero

HTC Hero continues HTC’s leadership in cutting-edge design that focuses on introducing a variety of distinct devices to represent your own individuality. Boasting bevelled edges and an angled bottom, the HTC Hero is contoured to fit comfortably in your hand and against your face while you’re on a call. The HTC Hero is built to last, beginning with an anti-fingerprint screen coating for improved smudge-resistance and a longer-lasting, clearer display. The white HTC Hero includes an industry-first, Teflon coating, resulting in an improved, durable white surface that is soft to the touch.
With its 3.2-inch HVGA display, the HTC Hero is optimized for Web, multimedia and other content, while maintaining a small size and weight that fits comfortably in your hand. It also boasts a broad variety of hardware features including AGPS, digital compass, gravity-sensor, 3.5mm stereo headset jack, a five mega-pixel autofocus camera and expandable MicroSD memory. HTC Hero also includes a dedicated Search button that goes beyond basic search, providing you with a more natural, contextual search experience that enables you to search through Twitter, locate people in your contact list, find emails in your inbox or search in any other area in Hero.

HTC Sense

Built on a culture of innovation and a passion to enhance people’s lives, HTC shapes the mobile experience around the individual. Debuting on the HTC Hero and available on all new HTC devices moving forward, Sense delivers on three basic principles: Make it Mine, Stay Close and Discover the Unexpected.

Make It Mine

Make It Mine is about feeling your HTC phone was created for and by you. To do this, HTC encourages you to dictate and organize how you want to access the people and content in your life in a way that fits best for you. For some, this means adding glance-view widgets that push content like twitter feeds, weather and other content to the surface while others may want quick access to business-focused information like email, calendar and world-times. HTC is also introducing a new profile feature called ‘Scenes’ that enables you to create different customized content profiles around specific functions or times in your life.

Stay Close

Today, staying in touch with the people in your life means managing a variety of communication channels and applications ranging from phone calls, emails, texts, photos, status updates and more. HTC Sense takes a different approach by integrating these communication channels and applications into one single view, enabling you to stay closer to your important people. With HTC Sense, friends’ Facebook status updates and photos, along with their Flickr photos are included alongside their text messages, emails and call history in a single view.

Discover the Unexpected

Many of the most memorable moments in your life are experienced, not explained. HTC Sense is focused on providing a variety of these simple yet innovative experiences on your HTC phone that will sometimes bring you moments of joy and delight. It can be something as basic as turning the phone over to silence a ring or as simple as improving the smart dialler for making calls quicker. HTC Sense also includes ‘Perspectives’, a new way for viewing your content such as email, photos, Twitter, music and more in different ways.

The C8000, which supports Windows mobile operating software, incorporates a 3-D menu graphic user interface (GUI) and a unique independent display adapter which enables the smooth presentation of video files and DVD-quality pictures on a 2.8 inch touch screen. With optimized power management, the new handset is capable of playing video files continuously for six to eight hours.

Samsung Omnia family

“A New Generation of full-touch & QWERTY smartphones that Lets You Get More Out of Work and Play”

Singapore, June 16th, 2009 - Samsung Electronics Co. Ltd., a leading mobile phone provider, showcases its latest smartphones at CommunicAsia 2009 - the Omnia II (I8000), OmniaPRO series (OmniaPRO B7610, OmniaPRO B7320) as well as the OmniaLITE (B7300). Featuring cutting-edge technology, these mobile devices will strengthen Samsung’s leadership in the smartphone market.

The new Omnia smartphone line-up follows the success of the very first flagship ‘Omnia’ phone, Samsung’s milestone Open OS model which was launched at CommunicAsia last year.

With the introduction of its new Omnia smartphone series, featuring diverse functions for a wide range of user needs, Samsung truly offers a variety of smartphones for everyone - from those seeking
entertainment to business users to light users.

All-in-one Redefined: Omnia II (I8000)

The Omnia II is designed for the smartphone user who demands an enhanced and convenient multimedia experience featuring Windows Mobile 6.1 Professional.

Featuring the world’s largest 3.7-inch AMOLED display with crystal-clear WVGA resolution, the Omnia II offers unbeatable screen clarity, even under the day light.

Complete with larger icons and a simpler structure, Omnia II’s user interface has been deeply customized to provide touch-optimized usability. Also, innovative TouchWiz 2.0 User Interface and 3D effects make enjoying multimedia and multi tasking convenient and fun. Advanced R Touch (Resistive Touch) enables faster, more accurate touch response for a touch experience that’s 100% user friendly.

The much enhanced display and user interface make it even more pleasurable to enjoy the rich multimedia functions of the Omnia II, including its DVD-like(480p) video recording/playback, smooth internet browsing as well as interactive 3D games. Users can also access and download content speedily while on the move thanks to the Omnia II’s HSUPA 5.76Mbps, HSDPA 7.2Mbps and Wi-Fi capabilities. Generous memory up to 48GB lets users store more of their favorite content for on-the-go access.

The Work-Life Balance Winner: OmniaPRO B7610

With separate mode for Work and Life, the OmniaPRO B7610 boasts features optimized for both work and play, helping users maintain work-life balance. Matching balanced performance with balanced design, the hybrid Touch/QWERTY form offers users greater versatility and ease of use.

At work, users enjoy push email for multiple accounts as the OmniaPRO B7610 supports multiple corporate email solutions, as well as the Microsoft Office Suite so they can view and edit their documents in the palm of their hands.

Users also have access to a PC-like Internet browsing experience with Opera 9.5 and fast data transmission thanks to HSDPA and Wi-Fi connectivity features.

At play, users can capture their favorite moments with the OmniaPRO B7610’s 5-megapixel camera with smile shot, or enjoy multi-codec supported high quality video with a brilliant AMOLED display. A-GPS with navigation support also ensures that users never get lost while travelling to their next destination.

The Personal Assistant Perfected: OmniaPRO B7320

With its compact design and ergonomic QWERTY keypad, the Samsung OmniaPRO B7320 is a portable messaging centre which lets users carry their inbox with them wherever they go, with corporate push email support.

For those who value networking and maintaining relationships, the OmniaPRO B7320 boasts social networking applications like Facebook and MySpace as well as instant messaging support for MSN, Google Talk and Yahoo Chat.

Additionally, features such as a 3-megapixel camera, FM radio with RDS and Wi-Fi also enable users to be entertained wherever they go.

Simple All-rounder: OmniaLITE (B7300)

The OmniaLITE is designed for users who demand an easy smartphone interface with full support of multimedia, internet, and business features. TouchWiz 2.0 User Interface and downloadable online widgets make it highly user-friendly, while its 3D multimedia player interface provides and enhanced entertainment experiences.

OmniaLITE comes packed with a host of powerful business tools and multimedia features. Users have multi-push email access and the Microsoft Office Suite lets users edit and view their office documents on the move. Opera Browser and HSDPA & Wi-Fi connectivity let users access the net with ease and speed. Additional features like multi-codec supported high-quality video experience, 3MP camera, and A-GPS deliver the complete all-in-one mobile experience.